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Aesthetic

Most advertisements online usually have similar designs, which are compiled by too much information inside a small box. The extension aims to change the chaos created on the web interface; it is not only blocking the ads, but also giving function information to users.


For our design, we are going to follow minimalism to show the tracked keywords more directly and clearly. Dark red and white are chosen as the main colour. Most of the time we actually ignore all the ads around the content in the website and just focus on want we are searching for. We use dark red as the background colour and text in white to draw users’ attention and notice the changes in their website. It also suits as the meaning of warning on how many ads and data the system is tracking everyday with or without your notice.

Demo of ad replacement

Ads online with similar design

Draft: ad replacement design

Pop up window on Chrome toolbar

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